YouTube is a video-sharing website on which users can upload and share videos. The company uses Adobe Flash Video technology to display a wide variety of user-generated content, video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos.
Why it matters to you:
YouTube has become an essential component in any successful social marketing arsental. Video is a powerful tool because, when implemented and produced propertly, it provides viewers with a multi-dimensional perspective on a topic. Since video is able to combine moving pictures with sound and media, the viewer can be engaged in a topic and learn in minutes what may take hours to read. The additional benefit of YouTube.com is the ability to share and syndicate your video through the Net in order to gain valuable backlinks to your website or blog, thus potentially increasing our rankings in the search engines. I hope this helps you get your head around social media and why it's important.
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