(1) Codes of ethics bring to our attention and provide direction with respect to issues that might not otherwise even have been identified as matters of ethical concern.
For example: The Realtor® code of Ethics requires that any advertisement of a listed property for sale must include the professional status of the Realtor® doing the advertising and the name of the Realtor® firm. What, one might ask, is the ethical concern here? The answer is: Without such identification a potential buyer might be wrongfully misled to think that the property was being advertised by the owner. Now, that might not have occurred to one of us, unaided. The Code, as it were, brings to our attention the fact that there is a chance for misleading here, and that is somehting we want to avoid.
Stay tuned for more examples of "Doing the Right Thing"
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